Hi, I’m Fadi.

I’m a London-based product design leader and doer. Most of my work sits in the gap between what customers need and what the business needs, and closing that gap is the most rewarding bit.

I started out as a creative designer with a computer science degree, and over time the two naturally came together. I co-founded an online travel tech startup that was acquired, moved into product and service design for social good, and consulted for startups and corporate innovation teams before heading up product design teams across a range of organisations.

I’m happiest where strategy, design and technology meet: turning ambiguous ideas into something real, and building teams that do their best work.

If that sounds interesting, let’s chat →