Deutsche Telekom

Medical research doesn't have enough data to work efficiently towards a treatment for dementia. The idea was an addictive mobile game that, simply by being played by a broad range of people, collects the data needed to significantly advance this research. As part of a pitch for a multi-channel marketing campaign, I designed a captivating online hub for the players.

Client: Deutsche Telekom
Role: Designer
Agency: Saatchi & Saatchi
Type: Campaign pitch
Cause: Dementia research
Scope: Concept, Visual design, UI

The idea

We’re losing the battle against dementia, and research needs more data. The campaign turned a mobile game into a research tool. The online hub had to make players feel part of something bigger, and keep them coming back.

Outcome

A hub built around a living network of players, the stories of people living with dementia, and each player’s personal impact, set in a dark, cinematic world where the network doubles as an image of the brain.

Meet the cause: a personal story, live donated gaming time and the community behind it.

A laptop showing a player's dashboard: 18 connections, 28% of levels played, time donated and 10,000 points to redeem, next to the network sphere. — Your impact: connections, progress, time donated and rewards.