HSBC

I led the design of the HSBC consumer banking app for Windows mobile, working closely with both the client and the Microsoft experience team. I also worked on the direction for HSBC's new digital brand and visual identity system, to be rolled out globally.

Client: HSBC
Role: Design lead
Agency: Brilliant Basics
Platform: Windows mobile
Partners: HSBC & Microsoft experience team
Scope: UX, UI, Branding

A Nokia Lumia phone showing the HSBC mobile banking log-on screen with links to the website, ATM finder and contact details.

The challenge

Windows Phone’s design language was bold and typographic. HSBC needed a banking app that felt native to the platform but was unmistakably HSBC, and worked for customers across markets.

My role

I led the design of the app at Brilliant Basics, working with HSBC and the Microsoft experience team, and contributed to the direction of HSBC’s new digital brand.

Outcome

A native Windows Phone banking app, with local and global balances, statements, transfers and investing, plus brand direction for a global rollout across HSBC’s digital channels.

A detailed design specification sheet for the HSBC Windows Phone app showing screens for transfers, statements, balances, menus and log-on with type sizes, weights and colours annotated. — Detailed specifications for every screen and state, covering type, spacing and colour, written for the development team.

A laptop displaying a concept HSBC homepage with a personalised welcome, recent searches, a market watchlist and promotional tiles over a Hong Kong harbour image. — Digital brand direction: a personalised, image-led homepage concept.