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10

Startr

At Startr I worked on product definition and rapid prototyping for the early testing and validation of a range of new products and services, nurturing the most promising ideas and helping take them to launch.

Client
Startr
Role
Product designer
Model
Venture building
Stage
Idea → validation → launch
Platform
Mobile apps
Scope
Product strategy, UX, UI
A grid of app prototypes: an at-home massage booking flow with duration and time selection, a personal trainer marketplace with ratings, and a city guides app with curated lists such as Best of Stockholm.
01

The model

Lots of ideas, little time, and the need to know quickly which ones deserve more. My job was to turn early ideas into something real enough to test with people as fast as possible.

02

Approach

  • Define the product: who it’s for and the smallest experience that proves it.
  • Prototype rapidly, in days, not weeks.
  • Test and decide, then nurture the winners towards launch.
03

Outcome

Concepts spanning at-home wellness, fitness on demand and social city guides. The loop let Startr validate ideas early and cheaply and focus on the most promising ones.