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07

Work for Good

Work for Good is a platform that helps businesses support the causes they care about by pledging part of the value of their work to charity. I worked on product strategy and definition for a robust MVP, and led the design of the end-to-end experience from prototype to launch.

Client
Work for Good
Role
Design lead
Agency
Hactar
Users
Businesses & charities
Platform
Responsive web
Scope
Product strategy, UX, UI
The Work for Good business dashboard on desktop with profile status, charities supported and the Work for Good mark, alongside a mobile public profile for a digital agency.
01

The opportunity

Most businesses want to give back, but corporate giving is often an afterthought. Work for Good set out to make giving part of the work itself: businesses pledge a share of what they earn to the charities they care about.

02

My role

Working with the agency Hactar, I shaped the product strategy and MVP definition with the founders, then led the design of the whole experience through to launch.

03

Approach

  • Get the model right first in intensive workshops.
  • Map the journeys, from sign-up to sharing a public profile.
  • Prototype, then refine into a launch-ready product.
A glass wall covered in rows of sticky notes from a workshop, next to a diagram of the seller user journey from sign-up to dashboard, work and charity profiles.
Workshop output and the seller user journey.
04

Outcome

Work for Good launched with a robust MVP: onboarding for businesses and charities, a business dashboard, public profiles, the Work for Good mark and a marketing site.

Work for Good screens: sign-up choice between business and charity, profile editing forms, a business dashboard, and a public profile showing £4,200 raised towards a £10,000 target.
Three Work for Good marketing pages: how it works, the home page headline 'Do good with what you do', and the about page.