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06

Zebra Fuel

Zebra Fuel delivers fuel straight to customers' cars in London. As the business began to scale quickly, its MVP app needed considerable improvement to keep up. I was brought in to rethink the customer experience in a very short time frame, using light-touch research and validation to deliver a streamlined flow and a complete UI overhaul.

Client
Zebra Fuel
Role
Product designer
Sector
On-demand fuel delivery
Stage
Post-MVP, scaling
Platform
Customer mobile app
Scope
UX, UI
Eight Zebra Fuel app screens: welcome, map with request fuel, fuel quantity slider, order confirmed, date and time selection, order summary, upcoming order, and car colour selection.
The redesigned customer journey, from first launch to a confirmed order.
01

The challenge

Growth was outpacing the product. The MVP had proved people want fuel brought to their car, but as orders grew, its rough edges started to matter.

02

Approach

  • Light-touch research, fast, focused on location, quantity and time.
  • Streamline the order around a single map-led “Request fuel” action, one question per step.
  • Overhaul the UI with a calm, premium visual language.
03

Outcome

A streamlined app, redesigned from the ground up in a very short time: map-first ordering, a fuel slider that shows the cost as you go, clear time slots and an editable order summary.