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04

BCG X

BCG X works with global organisations to find, validate and scale new digital products. I joined a BCG Digital Ventures discovery cycle as UX Lead, helping a venture team work out how a major energy provider could compete in the fast-growing market for small-scale energy connections.

Client
BCG X / Digital Ventures
Role
UX Lead
Sector
Energy & utilities
Phase
Discovery → Incubation
Concept
ConnectNow
Scope
Venture discovery, Product strategy, UX
Prototype demo: a guided, plain-language start to a connection application.
01

The challenge

Connecting a new solar farm, battery or wind site to the grid can take years, and is usually slow, unclear and costly. The venture team had to go from a broad opportunity space to one validated concept the client would be confident enough to fund.

02

My role

I led the UX workstream within a multidisciplinary venture team, turning requirements and constraints from customers and across the client organisation into a clear, testable product vision.

03

Approach

  • Map the whole journey, from first enquiry to “connected”.
  • Sketch fast, test early with customers and internal experts.
  • Design for transparency: progress, expected cost and the next action on every screen.
A wall covered in annotated paper wireframes with sticky notes and red-pen feedback.
Wireframe wall: rapid iteration and team critique.
A whiteboard full of journey notes, screen sketches and a numbered list of product moments from contact to post-connection.
Mapping the key moments, from first contact to after connection.
Application Wizard wireframe with a stage tracker, collapsible sections and an expected cost panel.
Construction wireframe showing 652 days to connection, construction status, costs spent and a project engineer contact.
04

Outcome

ConnectNow, a self-serve portal that guides customers through their application and tracks every stage to connection. The work won client buy-in and funding, moving the venture into incubation and build.